Amazon Prepares to Switch to Biometric Payment System4 min read

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Amazon is testing a new biometric payment system that will allow Whole Foods customers to pay by waving their hands in front of a browser.

The code name for this system is “Orville” and it has reportedly begun testing on employees of Amazon’s New York offices.

Tests currently allow employees to purchase snacks from modified vending machines with hand scanners installed.

But Amazon’s goal is to successfully move the technology from vending machines to checkout in Whole Foods stores. If Amazon achieves this, customers will be able to purchase products by scanning their hands into the system, without the need for all payment cards and phones.

Amazon is investing in this handheld biometric system because it thinks people would find such a biometric payment system less creepy than face recognition systems.

Also, Amazon’s handheld biometric payment system does not require customers to put their hands on a scanner. Customers just wave their hands; The scanner uses computer vision and deep geometry to recognize the customer and charge the products from the card.

Hand biometric payment system is said to be much faster than traditional cards. Amazon’s handheld biometric payment system can process the payment in approximately 300 milliseconds. Debit cards or credit cards take about four seconds to do the same.

Amazon first tests the accuracy of the payment system before launch. Amazon aims to make this launch in some of its Whole Foods stores in early 2020, and then make it available in stores across the US, after receiving feedback from employees and customers.

What is the Orville Payment Method?

First of all, it is necessary to mention this payment method. The system, which eliminates the obligation to pay by cash or card, knows you from your hand. So even if you do not have a smartphone with you, you can easily pay.

It was named after the US science-fiction series The Orville, which has been broadcasting since 2017. This payment method, called Orville, significantly reduces the payment time compared to credit cards. The duration of a single transaction is reduced to 300 milliseconds.

There must be a reason people use this method instead of paying with cash or debit / credit card. For now, that is speed. In this way, payments can be made quickly through the vending machines placed in the market.

According to the leaked information, employees at Amazon’s New York office have begun to offer this kind of method of vending machines to people who want to buy items such as snacks and phone chargers.

Amazon’s main goal is to make this technology available to all food aisles until the first half of 2020. The main purpose is to shorten the waiting time of the customer in the store by making payments very quickly.

According to the project, without having to place your hand in the system, a special sensor takes the necessary data and connects with your bank account and deducts from your balance.

How do we make the payment?

According to leaked information, employees at Amazon’s New York office have begun to offer this type of method in vending machines to people who want to buy items such as snacks and phone chargers.

In fact, it is not possible to purchase all products with the biometric system in the first place. The main purpose of Amazon is to make this technology valid for all food departments until the first half of 2020.

The main purpose is to shorten the waiting time of the customer in the store by making payments very quickly.

According to the project, without having to place your hand in the system, a special sensor takes the necessary data and connects with your bank account and deducts from your balance.

Orville uses geometric depth to render the shape and size of the client’s hand. Of course, in order to make this payment, you must also have an Amazon Prime account. Thus, the system is actually automatically linked to your card in the background.

“Retailers have always been interested in paying faster,” says Majd Maksad, founder and CEO of finance site Status Money. Then he adds, “To buy any product, you have to see how people line up at Whole Foods.”

If successful, this technology can actually encourage consumers to spend more in the coming periods. Maksad states that the system is based on the thesis “People can spend more when they do not touch something concrete like money”.

Amazon’s Amazon Go system, which was launched last year, is actually targeting a similar system. There is no need for cashiers in this system, which uses a phone application for the turnstile entrance.

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