With the Subscribe & Save program, you can ensure that your customers buy your products regularly.
With the “Subscribe & Save” feature offered by Amazon in many products sold on the platform, customers can subscribe to the products they use and order regularly and receive these products automatically and regularly on the calendars they specify. Customers using the “Subscribe & Save” feature can benefit from discounts of up to 15% for their regular orders. The discount rate varies according to the number of products subscribed by the customers, and customers who subscribe to 5 or more products get a discount of up to 15% depending on the category.
Program Benefits for Sellers
The obvious benefit of the “Subscribe & Save” program is to guarantee the repeat sales of your products easily. If you are selling a consumable product, enrolling in the program will ensure your future sales, as well as contribute to your competitive advantage against your competitors and make your Amazon business sustainable.
Sellers who want to participate in the “Subscribe & Save” program must meet the following requirements at the store level:
- A healthy Amazon seller account with a good customer performance history
- Store rating of 4.7 and above (seller feedback)
- Selling on FBA for at least 3 months
- Participation in the trademark registration program (with the obligation introduced on December 18, 2019)
Also, products must meet certain requirements in order to enroll in the program. While determining the eligibility of products to the program, Amazon pays attention to the following criteria:
- Sales history and holding rate
- Sales performance
- Product category
- Average selling price
Amounts Covered by the Sellers
Sellers have to choose one of three funding options for discounts offered to customers: 0%, 5% or 10%. For customers who subscribe to 5 or more products on Amazon, Amazon provides an additional 5% discount. Amazon states that the conversion rate of products with a 10% discount for customers who subscribe to the program increased 1.8 times.
One of the things to be considered while checking your eligibility for the “Subscribe & Save” program is that only certain product categories are eligible for participation in this program, as mentioned above. In the list below, you can see the product groups that can be included in the program and their discount levels.
Check Your Eligibility for the Program
Amazon sellers can check their eligibility for the program through the seller panel. For this, you need to click on the “Fulfillment By Amazon” link from the “Settings” menu on the top right of the panel home page and click the Subscription Settings link on the page that will open. In this section, you can see whether you are eligible to participate in the “Subscribe & Save” program.