The search engine agreement between Apple and Google has been evaluated within the scope of anti-trust laws in America. According to the conclusion of the court, the partnership of the two giants can be ended, albeit by force.
Apple and Google, the two giants of technology, often compete in different areas. There is a serious competition between the two companies in many areas from smartphones to the healthcare industry, from autonomous vehicles to wearable technologies.
However, this does not change the fact that the two giants of Silicon Valley can play well together whenever they get to. The agreements signed between the two companies about 15 years ago and which had a great impact on the internet are an example of this.
The unspoken deal of 2 giants
Google and Apple signed an agreement many years ago, which on paper seemed quite harmless and ordinary. According to this agreement, Google would be the default search engine of the Safari internet browser on Mac computers.
Tim Cook, who was a manager at the company at the time, had a common ground with Steve Jobs about how efficient this deal could be. The two continued this partnership with the legendary iPhone. Since then, both companies have continued to grow stronger. Today, the values of the two giants total over 3 trillion dollars.
Google today pays Apple billions of dollars each year for this partnership. The number is so large that this amount alone meets a significant percentage of the company’s annual income. Still, both sides do not want to talk about this agreement much. Google also gets huge traffic and product usage from Apple devices.
Google does not admit the charges
For Google, which currently holds 92% of the internet search market, Apple cooperation is quite reasonable, as Apple seems to be the only name that can develop a rival search engine for the company, according to some Google officials who do not want to be named.
Google denies allegations that it violates antitrust law. The company states that it sees this situation as no different from Coca-Cola paying money to buy shelves in the markets. It also emphasizes that those who wish can choose alternatives other than Google.
On the other hand, it does not suit the company if Apple develops its own search engine or purchases another engine. Apple is also not complaining about making billions of dollars from already providing a service that customers demand. Let’s see how the process will turn out.