South Korean pop music group Blackpink, which has fans all over the world, achieved the record of being YouTube’s most-watched within 24 hours, 1 year after BTS ‘record.
South Korea had decided to create a new culture industry for itself during the troubled times about 30-40 years ago. As a result of this decision, a brand new music sector was established in the country. On the other hand, K-Pop groups introduced the country’s new music culture to the world and almost took over the internet.
The BTS band’s YouTube watch record broke a little over a year later. Another K-pop group that broke the record was Blackpink. Blackpink’s new video has been watched over 80 million times.
K-Pop once again proved to be the king of the internet
This genre, called K-Pop, is known for acting in a different direction than the traditional music industry, from broadcast content to general marketing methods. Fans of this genre also stand out because they are quite active in social media and on the Internet, and generally they organize themselves by calling themselves “ARMY”.
Blackpink achieved the highest number of views in 24 hours, with 82.4 million views. The clip, which aired on June 26, received over 120 million views while this article was being prepared. This shows that Blackpink may also be the fastest reaching artist of 100 million views.
The fact that people spend their time in their homes due to a pandemic means that this already active community can watch the clip more. This increase in the number of views within 24 hours indicates that the number of views required for the clips to “burst” should increase.
Colorful song from Blackpink
How Blackpink’s How You Like That? The video clip he took for his song is full of colorful images. As we got used to from other K-Pop clips, the clip, which has very bright colors, wallpaper quality images and energetic dances in general, has been very enjoyable.
The clip, in which approximately 10 million people voted positively, is currently number 1 in the trending videos list. The number of members of the Korean group on YouTube has reached 39.2 million. Time will tell if the new clip will carry this number to 40 million.