Broadcasting platform Microsoft Mixer, which entered the sector very quickly, is closing. The closing news of Microsoft Mixer had a shock effect in the broadcast industry.
Why is the streaming platform Microsoft Mixer closing?
With the intense interest of users in video content, the broadcasting platform is going through a significant rise. However, we encounter publisher transfers across platforms.
In fact, Microsoft Mixer, acting fast in this field, incorporated important publishers such as Ninja and Shroud, one of the Twitch phenomena. Million dollars were paid for the transfer of these publishers. Microsoft, which has made great investments in this regard, unexpectedly announced that Mixer will now close. Microsoft Mixer will switch to Facebook Gaming as of July 22.
This news reveals that Microsoft’s tens of millions of dollars of investments for Mixer are no longer a remedy and that a mandatory decision must be made about the platform. With an audience of about 2.5 billion people, Facebook will be looking for success with Mixer in the xCloud cloud game service. It is stated that Microsoft Mixer’s Facebook Gaming integration will be completed in a very short time like 1 month. It is also stated that the publishers that Microsoft Mixer added to the platform by paying are now free.