Having an extremely important place in the fast-food chain, Burger King decided to renew the logo they have used for 20 years from top to bottom. This logo, which has softer lines and a realistic appearance, will become the visual identity of the brand and will be used in all restaurants during the current year.
Burger King, one of the biggest fast food chains in the world, renewed the classic logo that it changed in 1999. The company’s new logo will be used in many places from advertising posters to employee uniforms in the first months of this year.
Stating that the new logo was inspired by retro designs, the company stated that they were inspired by the old logo used from 1969 to 1999. This new logo with more rounded details will become the visual identity of the brand.
New logo, more “round and tasty”
In the press release in which they introduced their new logos, Burger King stated that their minimalist logos are extremely compatible with the development of the brand and its current position. Fernando Machado, Chief Marketing Manager of Burger King, stated that the new logo was designed to be closer to reality by incorporating energetic colors and that the new fonts were designed in a “round and delicious” structure to symbolize the brand’s products.
Customers will soon begin to see the brand’s new visual identity on all advertising posters and packaging. However, it will take some time for the company to completely renovate its 19,000 restaurants worldwide. Countertops, cabinets and interior design used in restaurants will be redesigned according to the brand’s new visual identity. The company will also reflect its new logos on employee uniforms and include real employees in its advertisements.
Douglas Sellers, president of global branding company Siegel + Gale, spoke the following about Burger King’s new visual identity; “Considering the events in the world, the new logo feels like a very warm and familiar face. Burger King, with its warm and joyful logo, reverts to its former identity, creating an instantly recognizable design all over the world.”