One of the sectors most undoubtedly affected by the outbreak was the tourism sector. The digital channels that serve this sector try to ensure that they spend the epidemic period with the least damage by offering some improvements to their customers.
One of the first companies to make these improvements on TripAdvisor. The company aims to assist both hotel owners and travelers with a few functions developed for its users.
Special Developments for Healthcare Professionals
TripAdvisor has launched a project called “Hotels for Health”, especially for business owners who want to accommodate their healthcare professionals on these hard days. The aim of the project is to bring together business owners and healthcare professionals who want to help under a single channel. You can find the details of the project here.
Advantages for Sponsored Ads
TripAdvisor helps the facilities stand out locally with the sponsored ads function it offers. This system, which is charged per click, is offered free of charge for a while due to Covid-19. The facilities will not pay any fees for the advertisements they will make for about 1 month.
Covid-19 Exclusive Ad Screening
TripAdvisor started to protect its advertisers’ budget with a different development. With the Covid-19-specific region selection function that you will activate from your advertising account, the ads directed to the countries where your facility has a flight ban will automatically become passive. Thus, you exclude users with transportation problems to your facility.
Talk about What Your Business Is Doing About Covid-19
Under current circumstances, people will now be more about hygiene when making their travel plans. It is precisely on this issue that TripAdvisor has begun to allow businesses to post a message on their profile page about what kind of precautions they have taken for Covid-19. Thus, potential guests will be viewing your improvements to the outbreak while examining your facility.