There are new developments for the GIF application Giphy. Faceook plans to undertake innovative works on GIF by purchasing the Giphy company.
Facebook wants to buy Giphy company
Facebook is implementing new strategies for all platforms within its structure. To this end, Facebook is taking steps to purchase successful companies to add new features to its platforms.
One of them was Giphy, which we know with the GIFs he presented. Facebook wants to speed up innovative GIF development efforts for Instagmra by purchasing Giphy. Thus, it is aimed to increase user satisfaction in the platform by offering more interactive sharing.
The approximate cost of this purchase to Facebook will be $ 400 million. The purchase of Giphy, which is used by many social media platforms by Facebook, will make Facebook stand out in the competition in this field.
Instagram developers, Vishal Shah, says developers can continue to produce great content for Giphy.