In India, Facebook is testing a TikTok-like video format. The fact that TikTok is banned in India strengthens Facebook’s hand in this regard.
Facebook works for TikTok-like format
TikTok, the fastest growing social media platform of the last period, is also struggling with many problems. TikTok, which had tensions with the US about sharing user data, was banned in India for similar reasons.
Facebook is trying to move very quickly to close the gap that will arise from TikTok in India. Just like TikTok, Facebook is working on a format where users can shoot short and funny videos, upload them to the platform, and get interaction.
Facebook, which previously launched the Lasso application, which we can describe as a clone of TikTok, later released Instagram Reels. According to Facebook’s statement to Techcrunch, these initiatives are partially suspended. The feature named short videos will now be available to users in streaming. Users will be able to watch videos by swiping up and down.
This will be available for the first time in India where TikTok is banned. According to feedback from users, Facebook will also make improvements for this feature.
The banning of TikTok in India seems to have served Facebook the most. After the ban decision, there was a 25 percent growth in the use of Facebook’s services. Similarly, YouTube is currently working on a stream similar to the format on TikTok. It seems that competition in this area will intensify even more.