Fitbit, a fitness-focused smartwatch manufacturer, was acquired by Google. By purchasing Google Fitbit, it also entered the smartwatch industry.
How much has Google bought Fitbit?
The fact that people pay special attention to their health due to the pandemic in the recent period has activated the smart watch market. In particular, smart watches, where health data can be monitored, have been in great demand in recent months.
Fitbit, one of the most important names in the industry with its fitness-oriented smart watches, was acquired by Google. Google announced its planning in November 2019 to buy Fitbit, the next generation smartwatch brand founded in 2017.
Google also made some commitments to the European Union for Fitbit. It has been specified that the data to be obtained from wearable health equipment will be used for advertising purposes within a period of 10 years. The acquisition is currently pending approval by the European Union. We will always see whether this purchase will be approved or not.