Social media giant Instagram took action after the UK’s announcement about social media influencers. The platform will target influencers who do not mark sponsored content as sponsored.
With the spread of social media and internet usage all over the world, people have also created new ways to earn income. Mistake, these new revenue paths have reached such a big stage that people have made it their goal to become social media influencers. Thanks to this, many people started to dream of making money by sharing basically.
Instagram, one of the social media platforms, works in the same way. Influencers, who have a large number of followers, agree with various brands and share their products or services. In short, your profile turns into an advertising platform where your brands will be heard.
Step ‘play by the rules’ from Instagram:
However, Instagram has also revealed some problems that are difficult to deal with. Normal users browsing the platform could no longer understand whether the posts they saw were sponsored or not. Here Instagram went after this business after a statement made by the UK.
The United Kingdom announced that most influencers on Instagram do not provide information on whether that post is sponsored or not in their posts. This behavior of influencers, who were afraid of losing their followers due to their sponsored content, actually affected the industry negatively.
For this reason, Instagram announced that, according to the new statement, it will notify brands and businesses of influencers that no longer mark their sponsored posts as sponsored. In this way, the platform aims to pose a threat to influencers by revealing itself and to put pressure on influencers from all sides by revealing the segments that they have contracted with.
This behavior that Instagram will adopt will probably not be welcomed by many influencers. Because influencers will also lose the money they earn if they lose their followers. On the other hand, providing such transparency to the sector will please the normal users on the platform.