Kia, which has entered a new structuring process, has changed the logo. However, the slogan of the company has also been renewed.
Kia goes logo change
The transformation in the automotive sector, which accelerated with the electric vehicle sector, caused manufacturers to gain speed in this area. Korea-based manufacturer Kia has also gone to innovation for this transformation.
Three elements: symmetry, rhythm and rise were highlighted in Kia’s new logo. In the statement made by Kia, it was also stated that this new logo is an indicator of its effort to be a leader in the industry. Kia announced that it will focus on electric vehicles and mobility services with its new brand identity.
In fact, Kia gave its first message about this change in 2019. This ogo was seen on a concept car named “Imagine by Kia”.
Using the slogan ‘The Power to Surprise’ before, Kia changed this slogan as well. “Movement that Inspires” is the new slogan of Kia. Kia is expected to announce its new strategy in the second week of January.