LinkedIn Launches Instagram-Like Stories Feature2 min read

Linkedin

Accepted as the most popular social business network in the world, LinkedIn introduced its new Stories feature to its users around the world. It is thought that the stories feature will play an important role in the communication strategies of brands.

The Stories feature, which was adopted by Instagram after being used by Snapchat and took its place on Facebook and WhatsApp, was also added to LinkedIn.

Considered the most popular social business network in the world and founded in 2002, LinkedIn launched the LinkedIn Stories feature worldwide. Thanks to the new feature, both companies and individual users can post photos and short videos through the platform’s mobile application. So, what will the new Stories feature bring to the platform?

LinkedIn Stories feature launched

The new feature, which has an Instagram-like format, allows brands to reach their members with photos and videos that can reach up to 20 seconds. This type of sharing generally disappears after 24 hours, as in the stories feature on many platforms.

With the new feature, brands and users can combine texts and customized job stickers into Stories. This feature was quickly adopted and used by users in countries such as France, Brazil and the USA, which were opened for trial purposes.

LinkedIn Stories are already being used by brands and users in a variety of ways. According to the news in The Drum, Christian Dior Culture, a fashion house, was used to share behind the scenes at Paris Fashion Week in September. It was also used for purposes such as showing the production of a new product and performing question-answer activities.

“We believe Stories will be an important part of brands’ communication strategies,” said Tom Pepper, LinkedIn UK, Ireland, and Israel Marketing Solutions Manager, in a statement on LinkedIn Stories. Pepper also said “don’t stop and try” for brands that want to experience the Stories feature.

+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Leave a Reply

Your email address will not be published. Required fields are marked *