Meizu is preparing to introduce its sub-brand Lipro. The Lipro brand will take its place in the market with its products mostly for smart home appliances.
Meizu launches sub-brand
China-based Meizu, known in the market with its smartphones, is trying to expand its product portfolio by entering new sectors. Meizu is rolling out a new sub-brand for this.
Meizu announced that a launch will take place on January 5, 2021, in the information text shared with the press. In this launch, Meizu will introduce its own sub-brand called Lipro. Lipro will be on the market with its products mainly for smart home appliances. The basic technology in these smart home appliances will be the Internet of Things (IoT), which has an important place in our lives with digitalization.
It is not yet known whether the product promotion will take place after Meizu introduces Lipro at this launch. In addition, the details of the products that Lipro will launch are not yet clear. However, previously registered products include fingerprint scanner door lock systems, electric door openers, and various products related to home automation.