US-based software giant Microsoft announced in a new blog post that the name of the search engine Bing has been changed to ‘Microsoft Bing’. The company cited Bing’s support for search functionality for many Microsoft products.
Many giant companies are going to be rebranded recently. In this context, Microsoft, like Google, rebrands its products and services by adding its own name. We can cite Microsoft Store, Microsoft 365, Microsoft Edge and Microsoft Teams as the best examples of rebranding.
The software giant, who shared a blog post today, announced that after these products, Bing’s name has now been changed to ‘Microsoft Bing’. The search engine, now called Microsoft Bing, will be rebranded with new logos. The company will use two different logos for this.
Microsoft Bing’s new logo:
With this rebranding, Bing will now have a Microsoft Bing logo on its homepage, in addition to its own updated logo. It is not known whether the company will remove the Bing logo completely or with which logo it will continue in the coming periods.
The software giant says the search engine has integrated the Microsoft brand into Bing, as it supports search functionality for Microsoft’s products such as hidden search in Microsoft Edge, quick searches in the Windows taskbar, search in Microsoft 365, and more.
The company has gone through rebranding in many of its products in recent years, including the conversion of the Windows Store to the Microsoft Store and the replacement of Office 365 to Microsoft 365. At this point, we can see that although Microsoft Edge and Microsoft Teams are both rebranded with Microsoft inscription, there is no such effort for brands such as Surface and Xbox.
While big companies take such rebranding steps, there is no big change that affects us, users. So, as with previous name changes, probably many people will continue to simply refer to the rebranded search engine as ‘Bing’.