MSCHF TikTok, following an anti-advertising-focused strategy, pays its attackers. MSCHF has created nine new TikTok sounds for this.
MSCHF in attempt for TikTok
Today, the advertising industry is among the sectors where digitalization is most intense. However, creative advertising agencies, popular platforms are in the struggle.
The US-based creative advertising agency MSCHF has started to move against TikTok. The group, which started a campaign called anti advertising club, released nine new TikTok sounds. If users shoot a TikTok video using these audio and it reaches a certain number of views, MSCHF will pay users a certain amount. Of course, users will also have to provide evidence for this payment.
Expressing his discomfort especially with the rise of the selling culture, MSCHF describes sponsored posts as the ubiquitous evil of social media. The wage policy determined by MSCHF is as follows;
♦ $100 to shoot a video targeting Amazon because it prevents human rights and union activities,
♦ $1000 for videos targeting Tesla because it prevents union activities and neglects employee health,
♦ For videos targeting Facebook due to hate speech, 4000 dollars will be paid.
It is already wondered what kind of demand MSCHF’s campaign will receive by TikTok phenomena.