Netflix will cancel subscription for inactive users. Thus, users who are not members but benefit from the content will leave the platform.
Why is Netflix unsubscribing done?
One of the biggest problems with subscription-based services is inactive users. Looking at the total number of users, inactive users are also included in this number. Therefore, the excessive number of inactive users may cause the platforms’ active user rates to appear low.
These accounts, which Netflix describes as zombie accounts, make up less than 1 percent of total users. However, Netflix still plans to edit these accounts.
For this, inactive users will be asked the question, Do you want to continue your subscription. Depending on the answer to this question, Netflix will cancel subscriptions. A 10-month period will be granted for users whose subscription is canceled. During this time, users will be able to reactivate their subscriptions.
Netflix manager Eddy Wu says that it is difficult to make money today and it should be spent sparingly. He says that with the cancellation of this subscription, users plan to spend sparingly.