In Australia, OAIC conducted a new survey for data privacy. According to the survey results Australians care about data privacy but do not know how to proceed.
OAIC data privacy survey results
A Privacy Survey conducted by the OAIC investigated the importance Australians attach to data privacy and how they pursue it. In a survey of 2866 adults in total, 97 percent of respondents say data privacy is the number one issue for them when choosing a digital service.
59 percent of the survey participants state that they had problems with privacy in the previous 12-month period. The biggest privacy concern is theft and fraud with 76 percent. Data security and data breaches rank second with 6 percent.
The report shows there is a strong understanding of why individuals should protect their personal information. However, 49 percent of the participants state that they do not know how to protect themselves due to a lack of information. 62 percent of those surveyed state that they are particularly uncomfortable tracking businesses’ locations via mobile or web browsers.