The Amazon product title is one of the vital parts of our listings. If the product title is not optimized, it may cause you problems with product sales and reviews. Because the product title is one of the most important elements that customers look at when searching for a product.
When optimizing your product title, we recommend that you consider the items we share below:
- Brand name
- Product size
- Product color
- User Product usage
- Striking Features
- Product quantity (if any)
Optimize your product title by adding the above items to the title you have developed. Now “Why do you need a product description for a range of vehicles?” You may be thinking. To give an example of a bad listing on Amazon; Let’s say there are bread knives, meat knives, chef knives and similar products. Actually, different knives can be used to do different things. So if you’re selling a specific set of knives without mentioning the purpose of the product in the title, this could be a reason for your poor sales performance. The title is very short and does not include product features, usage, and size, meaning it doesn’t actually describe what the product you are selling.
Amazon title search engine optimization should use product-related keywords to avoid keyword stuffing. Overfilling keywords often make the title appear spammy, and people don’t want to click on your product, resulting in a drop in product rankings. Think of the title as a search on Google. It is recommended to focus on keywords that resonate with you and keep them attractive and open. If your title doesn’t match what your customers are looking for, your product won’t appear.