With the application implemented in the first quarter of 2019, Amazon has taken the war against counterfeit products in its catalog one step further. The program, which includes improving catalog browsing with the information provided by the brand owners, preventing the sale of counterfeit products from Amazon warehouses by placing brand owner serial numbers on the products, and the brand owner expelling pirated product sellers from the lists, is used effectively by many brand owners.
“Self Service Counterfeit Removal” is the name of the biggest innovation introduced by Amazon, which has tried to use the serial numbers of the brand owner on the product with the Transparency program and has developed itself in catalog scans in recent years. With the application, brand owners can remove lists and offers of fake products from the Amazon catalog in seconds without contacting Amazon.
The project has a great meaning for sellers who sell under their own boutique brand (private label). Sellers who carry out branding work on their products and packages may have to deal with pirates who sell unbranded equivalents of their products, especially in product categories where competition is intense.
Sellers were obliged to prove to Amazon that the relevant seller was selling a fake product by making test purchases in such cases. This process has become very easy for brand owner sellers who enroll in the Project Zero program. Now, through the Project Zero panel, pirated sellers can quickly be kicked off the list, and they receive a warning about the action of the intellectual property owner.
To enroll in the program, you must first prove that you own the brand you sell to Amazon. Trademark holders must first register with the Brand Registry program and then print their names on Project Zero’s waiting list. You can create your registration to the program by waiting on the waiting list for an average of 3 to 5 working days.
If you are currently enrolled in the Brand Registry program, you can sign up for the waiting list at https://brandregistry.amazon.com/projectzero to register for Project Zero.