He bought Reddit Dubsmash, a building block for social discussion. Thus, TikTok’s rival switched to Reddit.
Reddit buys Dubsmash and staff transition made
Reddit, one of the most productive discussion platforms in the internet world, made a new purchase. Dubsmash, shown as a competitor to TikTok, is now included in Reddit.
With this acquisition of Reddit, it will fight against TikTok, which has grown to become a monopoly in the industry with short videos. Financial terms related to this acquisition have not been disclosed. However, a Reddit spokesperson said that with the combination of cash and stock, this acquisition happened.
With this growth on the TikTok side, we can say that almost every platform is taking steps towards short videos. In November, Snapchat launched Spotlight and Facebook launched Instagram Reels.
In addition, in the blog post published by Reddit, it was stated that Dubsmash would also be able to access editing and short video creation tools. Reddit is predicted to be stronger on the video side, with Dubsmash incorporating.