Snap buys music app Voisey. Successful music application Voisey will now continue to work within Snap.
Snap music app strategy
Snap Inc., one of the most successful social media applications of a period, is involved in new studies. Snap Inc has focused specifically on music apps.
For this purpose, Vosiey, one of the most successful music applications of the last period, was acquired by Snap Inc. In the report shared by Business Insider, it was stated that Vosiey’s company address was changed to Snap Inc. In addition, successful executives from the Snap team have also transferred to Vosiey.
Voisey, which is currently only available on the iOS platform, offers users the opportunity to record short videos using professional sound effects and various backgrounds.
According to the published statistics, more than 11 million songs have been recorded in this application as of September. In addition, the number of plays in the application has exceeded 200 million. Currently, Coisey ranks 143 among music apps in the US.
Snap Inc, which has recently been very interested in the music industry, recently paid $70 million for its voice assistant startup Voca.ai. It seems that Snap will continue to incorporate more successful applications and initiatives for a while.