Sony, one of the giant companies in the technology world, decided to change the name. Thus, the company changes its name after 62 years.
Sony name change: Sony Group
Japan-based technology giant Sony is preparing to make a big change in April 2021. This change will directly affect the brand value of the company.
Sony, one of the important names in the sector, changes its name after 62 years and the new name of the company becomes Sony Group. In a statement by Sony China, it is stated that this decision was made at the shareholders’ meeting.
It is stated that the reason for Sony ‘s name change is due to a larger identity positioning target. Thus, under the name of Sony Group, the technology giant company will show that it serves in a wider area. This will play an important role in the company’s brand positioning.
Sony, with its new name, will convey the message that it cares about consumer electronics works at the same level as other works. Sony CEO Yoshida Kenichiro states that the new decision will open new doors for Sony. We will see together how the Sony name, which changed for the first time after 1958, will contribute to the company.