Following a very good strategy in digital, TikTok continues its rapid rise. TikTok shared important information about the streaming strategy.
How to stream TikTok
Today, personalization is one of the features that make digital services and social media applications stand out. A personalized stream can keep users on platforms longer.
TikTok is one of the platforms that accomplish this with the personalization it provides in the broadcast stream. TikTok, one of the biggest social media applications in the world in a very short time, shared its experiences on this subject.
First, TikTok starts this process by presenting the content of more follow-up accounts to users in the For You section. It selects these content among the videos that users have liked, shared and preferred. The thing that makes TiKTok stand out in this regard is the option I am not interested in the videos in the For You section. Such videos are not offered to users when users select videos they are not interested in here.
Also, when a user joins TikTok, there are different categories. From sports to food from many categories, the user is asked to choose what they are interested in. This makes it easier for TikTok to offer users content suitable for their interests. Thanks to the algorithm that is constantly updated, this flow depending on the user’s preferences are also updated.