When it comes to preparing lists on Amazon, people often think of typing many keywords as long as the search words are repeatedly allowed or the character limitation is allowed. However, this method may harm your ranking and negatively affect your sales on Amazon.
Stop inflating your list with keywords
You may want to fill as many keywords as possible in your list title, in your product properties items, your description, or in the Search Terms section in Amazon Seller Central. However, in recent days, the interest in character limitation has been very tight and every word you use on your list is important. For this reason, filling in the title of your list, your product attributes, and other possible places related to your product with relevant irrelevant keywords may lead to unqualified traffic to your product page.
Avoid low conversion rate
After someone clicks on your list and quickly takes a look, deciding that the product you are looking for is not your product and leaving it, it is called low conversioan rate. Amazon takes into account situations that have led to such failures.
If the traffic of those who enter your page without spending too much time and making purchases is high, Amazon will throw your list back in the search results. Ultimately, Amazon wants to show only those lists that encourage potential customers to make a purchase, as it generates revenue in product sales.
Focus on sales, sales on Amazon are top priority
The primary purpose of Amazon is sales. Your sales are the biggest indicator of the success or failure of your list. Amazon asks you to organize lists not only for searches, but also for flawless photos and descriptions.
Let’s say you are looking for a swaddle blanket for your baby. Which product would you click on just by looking at their titles? (List titles are taken from actual Amazon lists.)
The title in the top example is inflated with keywords. Different versions of the search words were rewritten and the customer was completely ignored.
If we look at the second example title, it will be better understood what we mean. This headline encouraged customers to click on their own list of information they wanted to know.
To list a few of these information:
- Blankets are adjustable.
- It comes in a 3-pack.
- It is made of soft cotton.
It may not be a smart move to concentrate all your energy on Amazon FBA keywords while preparing your list. Because Amazon doesn’t buy anything you sell.
But those who shop on Amazon and have their credit card are customers (that is, people). This means that you should take into account your potential customers and give priority to the importance you give to the search engine of Amazon.
Customers tend to write comments for positive experiences. Reviews have a direct impact on sales.
Sellers should pay attention to some criteria when using Amazon FBA keywords when editing their lists. One of them is balance.
You will want to use search words in your title, product properties, items, and description, but also provide customers with the necessary information to click on your list.
Where should you put the keywords on your list?
All words in the title can be searched regardless of ranking.
Selecting and placing Search Words
- You have the right to add up to 5 Search Terms for each product, and these fields are limited to 50 characters.
- When customers search on our website, our search engine will find the words you choose. We automatically add the product title, seller name, brand name as search word.
- You do not need to repeat them continuously in the Search Terms you entered manually.
- The word combinations in the title and Search Terms are completely searchable.)
It does not help to repeat keyword groups as a whole. Using the example above, try reducing the duplicates and make room for some details that will benefit your customers.
One of the ways to edit this title is as follows:
100% Organic Cotton Thin Fabric Swaddle Blanket Gift Set, 3 in 1, comfortable unisex swaddles for babies and toddlers 47X47 inch.
You can use one or two sets of keywords when writing a title. If there is room left, you can add 2 or 3 singular words. The most important thing is that the title has meaning. Customers will want to stay away from confusing heads.
2. Bullet Points
Do not repeat the same keyword or phrases you use in your product title in your product properties items.
There is no penalty for you to repeat it, but if there are other Search Terms you can use, it is more useful to use them.
You can use one keyword phrase per product attributes item and 2 or 3 unique keywords if space is available.
3. Product Description
The product description section is not reliably indexed. Therefore, while we introduce some keywords and phrases to this section, we will not make an intense effort to improve our list in this area.
What should you not add to the background search terms section?
Another place where you can add keywords is Search Term Fields.
Remember to edit the Back-end of your Seller Central product list. Search regulation plays a big role in Amazon FBA keywords. By providing extra information in this area, you can help list your list organically.
The best part of this area is that it offers you the opportunity to be discovered by thousands of more customers.
Editing back-end keywords can be useful for getting the right traffic to your list. Why did we talk about probability?
Because Search Terms domains:
- It is not mandatory (according to Amazon).
- There is no guarantee that they will be used.
- When compared with keywords, the least weight is given to these words.
When using your valuable field to get the best possible results, don’t include the following in the back-end keyword fields (i.e. Search Terms Fields):
- Repeats of keywords / phrases (title, product attributes, description or brand) used elsewhere in the list (yourself or someone else)
- Repetitions of words / phrases in the Search Terms field (use crunch dog treats – crunchy dog reward food, chewy dog treats – needling dog reward food-…, “dog treats” – dog reward food only once.)
- Differences in capitalization or lowercase letters or spaces (For example; Dog treats against Dog Treats or 80 mb vs. 80mb)
Amazon reserves the right to use the keywords you provide in this section. So don’t expect the words you write here to make huge changes to your list.
Search words that are not important enough to be included in your title, product properties, or description should be added to the Search Terms section in the back-end section. Editing these words is another matter.
Amazon does not find it necessary to use the keywords you use in other sections (title, product properties, description, brand, UPC etc.) in the Search Terms field. Nor does it need to repeat singular words. This means that you have to make many comparisons to get rid of repetitions.
Let’s say this is your title:
And there are 5 items that you can use your phrases.
- swaddle Wrap
- swaddle blanket for toddlers
- baby wrap blanket
- snuggle wrap blanket
- baby swaddle sack
You will want to expand your domain by removing all of these words from Search Terms. This means that none of these words should appear in your back-end keywords.
So you will have an area of 250 characters (not including spaces). If most of your keyword phrases include baby, swaddle, and blanket, you don’t have too many keywords left in the Search Terms section.
Does this mean you will fill the remaining section with anything remotely relevant to the product you are selling? No way.
What you can do is expand your view of the product a little more. For example, you can look for synonyms for “baby blanket” and consider the following:
- baby cover
- baby coverlet
- baby throw
- swaddle cover
- infant swaddle blanket
Make sure these are really synonymous with the product you’re selling. Go to the Amazon site and search for these terms. If you do not see swaddling when you search for words, do not use such expressions. These words will likely provide unqualified traffic to your page.
The order of importance you should consider when editing the keywords in your Amazon list:
When editing your list, keep in mind that the order of importance for your keywords is proportional to the order from the top of the product page to the end.
- Title – the most important terms
- Feature bullet – second most important keywords
- Description – third most important terms
- Backend keywords / Search Terms – optional terms / leftovers
Once you understand and apply the right stream, you will start to get better results on Amazon search pages. Because you will be attracting quality traffic to your list and the probability that this traffic will turn into sales will increase.
These methods are useful for all who sell branded or non-branded products. As long as you give priority to the customer.