Where the same product on Amazon is sold by multiple vendors, the listing is not multiplied, instead it displays how many vendors the product has been sold to. When the BuyBox product is added to the basket by the buyer, it is the product of which seller to sell.
In the area shown in red in the picture above, you can see that the Beko coffee machine is sold by 7 different sellers. If we click on this field, we will open the following page.
As you can see above, TulumbaMarketing offers the best offer among all prices, hence the owner of the Buy Box. When you put the product in the basket directly from the home page, you buy TulumbaMarketing’s product.