What Should be Considered in the Products to be Sold on Amazon?3 min read

Amazon Reviews

More than 90% of product ideas that sellers find “awesome” for themselves do not keep them in real life. Even if your product is the best product in the world, it will not sell if it is unknown. It is generally more difficult and costly to produce a new product and to market it.

Instead of creating a product from scratch, our recommendation is to find your own volume in these product categories by finding products that are currently in line with our expectations. Let’s go over the critical issues that need attention.

  • Number of reviews of the product
  • Demand in product and category
  • The price of the product and profitability
  • Seasonality

Let’s go over the above items step by step:

1) Number of Reviews: The most important thing on Amazon is your product reviews. Let’s assume that the product you are selling is much higher quality and much cheaper than your competitor. If your opponent has a lot of comments, it will be very difficult to catch him and get a market for yourself. For this reason, you should avoid the areas where the opponents have many comments. Let’s examine the number of comments in the example below.

The result from our first analysis is that sales are dominated by the seller, which has about 1000 Reviews in the first place. Our advice would be to avoid such areas. Our goal will be to find products that we can enter the market in a short time by concentrating on areas with less than 100 reviews. To learn how to search for products correctly, see “What are the right products?” You can read our article.

2) Demand in product and category: The product and our search criteria must be above a certain demand. The total number of monthly sales of the top ten products that appear in our search criteria should be a minimum of around 2000 in total. In the picture below, you can see the details of the top ten products that come up when we search for “Baby Towel”.

As you can see above, the demand for the “Baby Towel” category is quite high and it meets our 2000 minimum test easily.

3) Product price and profitability: Our advice is that the product you will sell is priced higher than $ 15 and leaves you a minimum of 100% profit. Amazon runs the Add-on item program for low-priced items (usually $ 10 and below), which means that free shipping will be made if the total price of the purchased items exceeds $ 25. So if the product is marked as an add-on item, you can be sure that you will see a noticeable drop in your sales.
Profitability topic “How to Calculate Product Profitability?” You can examine in detail in our article, but in summary, we can say that our target is to leave us a minimum of 2000 dollars in return when we invest $ 1000.

4) Seasonality: We should be careful about the seasonality in the products we find, for example, if we sell snorkels, we can be sure that this will not be sold in the winter months. Therefore, we should aim to enter these types of products with the correct stock before the season starts and to close with a minimum stock at the end of the season. You can find detailed information on the subject from our article “Seasonality and Product Analysis with Historical Data”.

+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Leave a Reply

Your email address will not be published. Required fields are marked *