Reviews of products on Amazon are worth gold and their effect on sales is indisputable. All sellers are trying to increase the comments on their products. Unless these comments are negative, of course. But there is no way to avoid negative comments either. Sooner or later, there will be such comments on every product. The important thing is to understand this situation and respond properly to minimize the negative effects on your seller account health and sales.
The same holds true for fake reviews, which, unfortunately, are on the rise despite Amazon’s best efforts. Amazon’s recent measures have also made it difficult for sellers to resist these fake reviews.
Amazon’s Policies Regarding Counterfeit Product Reviews
Amazon is very aware of fake product reviews and has been taking measures against this situation with moves that have not so healthy results for years. This trading giant even sued sellers for fake reviews in 2015. In 2020, more than twenty thousand comments were deleted from Amazon after investigations proved that money transfers were made for these comments. Encouraged reviews were officially banned in 2016, and since then Amazon has continued to seek solutions through policies such as Vine and “verified purchase review”. However, since fake reviews are still common, we can say that this search is far from successful.
How to Respond to Fake Amazon Reviews
It is clear that Amazon does not have much room for action on this issue. Therefore, it is up to the sellers to take action to protect their brands.
Fake reviews aren’t the only negative ones. You can imagine that the false positive comments received by your competitors in a competitive market will also put you back in this race. However, it is the negative comments you receive that will directly and most effectively affect your brand and products.
Know comment guidelines from start to finish
It would be a good start to learn all the details of the rules that Amazon calls “Product Review Policy”. Amazon only:
- If a comment violates the “Community Guidelines”, that is, an article within the community rules,
- The comment is deleted by the owner,
- A comment made for more than one product listed with the same name,
- Deletes a comment when Amazon observed an unusual situation in the making of the comment.
Although it is difficult for Amazon to delete a review unless it is obviously fake, it is not impossible. Fraudulent commenters are also aware of Amazon’s policies, making it very difficult to detect.
To report a comment written in violation of the rules, you can use the “Report Abuse” button next to the comment. Apart from that, you can request assistance on this issue by sending an e-mail to email@example.com. This email should be succinctly written as in other domains with Amazon and listing the facts.
It should be noted that Amazon prohibited sellers from requesting to delete reviews from customers for any reason. While offering a refund to remove bad reviews may seem tempting for many sellers, it is strictly against Amazon’s rules. Also, this fake review could be exactly what the person who wrote it wanted and this could complain you about your offer.
Vendors previously had the right to respond to comments on their products and could be protected against obvious fake reviews and attacks. Amazon unfortunately removed this right in 2020.
Check Reviews Frequently And Take Action Now!
It is very important to check the comments on the products regularly and frequently. This will be very useful both for tracking the opinions of customers about the product and to instantly detect suspicious comments made for the purpose of attack. In order for your brand or list to get out of this situation with the least damage, you should report it to Amazon as soon as possible.
While it is difficult to distinguish each fake review from the others, you can defend false false information about your products by highlighting them in the product description, in the photos. Amazon users familiar and experienced with Amazon often notice and ignore such comments. Help convince shoppers that what is mentioned in such comments is wrong.
It will be very time-consuming to examine each product evaluation one by one, especially for store owners with a large number of listings and high traffic. It may be wise to consider using third-party software to avoid this.
For all e-commerce platforms, fake and offensive reviews are a big headache. Amazon is one of the most complaining platforms. This problem does not seem to be solved as long as product reviews continue to be treated as currency and unfortunately, sellers have to take care of what needs to be done.