The Amazon Sales Rank, also known as the Best Sellers Rank or BSR, is one of the most important building blocks of the Amazon FBA universe. Millions of dollars can be earned and lost when the sales rank moves.
Hence, the sellers have a love / hate relationship with BSR. For the same reason, it is of great importance for sellers to discover the secrets of BSR. While Amazon is reticent about disclosing the technical details of BSR, there are a number of details that all known sellers who want to increase their success should know.
What is Amazon Selling Rank?
Amazon Sales Rank, or BSR, is a numeric value that indicates the popularity of a product in the main or subcategories in which it is located. Although every product in the Amazon catalog has a ranking in its sub-category, this does not apply to the main categories.
For example, while most of the products in the Electronics category do not have a BSR for their main categories, their rankings in sub-categories such as “Headphones” are shown.
We can think that the higher the BSR value, which ranges from 1 to 1 million +, the less popular the product is and the sales decrease. Product sales increase as the BSR rank gets smaller (ie closer to the # 1 most popular product).
8 Details You Should Know About Amazon Selling Rank
The Amazon seller community has long been discussing factors that have had an impact on BSR. In this article, we will put aside these often confusing theories and list the 8 factors whose accuracy is indisputable.
1. You need sales to have a good BSR
Even if your product is unique in your category, it has to consistently achieve sales in the first period of its launch in order to rank well. That’s why it’s important to calculate well how to get these extra sales before launch.
In this context, you can think of possibilities such as low entry price or giveaway (promotional product distribution), or you can focus on list optimization or social media product announcements.
2. Focus on increasing the speed of sales
From the moment you start launching and climb to the top of your target search terms (keywords), focus on bringing more sales every day. Increasing sales speed will improve your BSR quickly.
3. Your product needs a sales history
You can think of the Amazon Sales Rank as a report. This is an indicator that reveals your past sales and sales performance. Creating a stable sales history is one of the prerequisites for a more stable and better BSR.
4. Stable sales have more impact on the product’s BSR
Although the high sales achieved in a short period of time cause the BSR line to jump, you can anticipate that BSR will crash again if the stability in these sales is not maintained. In such cases, your keyword rank may be damaged. Therefore, you should target stable sales instead of short-term high sales.
5. BSR is influenced by seasonality
Suppose you’re in March and you’re doing product research on Amazon. At this point, you will see that the inflatable mattresses used in the pools have very good sales rankings and record tremendous sales values (sales of these products will accelerate before the spring break and warmer months).
This does not mean that the product has these sales values on a permanent basis. Because BSR provides information about the current sales values of a product, not the general. When we come to autumn, there will be a crash in the sales rankings of the same products. Therefore, while evaluating BSR, it should be considered in the long term.
6. BSR is determined on an order basis, not on quantity sold.
The tests carried out show that 30 products received in the same order at a time and a product received in a single order have the same effect on the BSR. In other words, what affects BSR is not how many products the customers bought but how many different orders were created.
7. Amazon updates the rankings periodically
Amazon rearranges its rankings every two to three hours. Therefore, the BSR of a product changes multiple times during the day.
8. BSR does not drop drastically when sales decrease
All products can have bad days. Since Amazon takes sales history into consideration while calculating the BSR of a product, short-term decreases do not cause a drastic decrease in BSR. However, low sales lasting four days or more can drastically affect the ranking.